2 Fitness Brands With A Healthy Message

PYNRS Performance Streetwear, pynrs.com

Founded by coach, running advocate, and social activist Sidney Baptista ’05, PYNRS (pronounced pioneers) is a
brand “championing community, culture, and diversity through technical running apparel.” Long an advocate for bringing running to “diverse people from diverse communities,” beginning in his hometown of Boston, Baptista was a sprinter at Williston who later took up distance running to help manage the stress of leaving a consulting career to start his own business. His apparel uses streetwear design concepts and high-performance fabrics made from recycled materials.

POSHnFIT, poshnfitshop.com

Launched in 2017 by Ty (Alexander) Jackson ’90, POSHnFIT offers a line of fitness accessories for the woman on the go who “juggles maintaining her home, family, work, and personal life while staying fit and looking good.” Jackson herself is no stranger to juggling: after earning her engineering degree at Cornell, she continues to work as a manufacturing engineer, most recently with the Ford Motor Company. She founded POSHnFIT after earning her MBA.